Parisian humor? C’est un oxymoron!

Paristobritscampaign_2
So the fog of oblivion around Paris has finally lifted, forcing Parisians to accept that no one likes them, and even people who live close by—the Brits—haven’t been stopping in as much lately. This
upsetting revelation has
sparked a marketing campaign
to endear Paris to Britons, which was probably agreed upon by all concerned to be the best solution
because it didn’t require apologizing or changing anything. The series of ads,
and the site, cestsoparis.com, intend to show “that Paris isn’t a stuffy museum city,
but … a vibrant destination brimming with exiting events that are worth
visiting”—apparently, even the events are sick of living there. Perhaps this
is an example of the self-deprecation that the ads claim to contain. Because
otherwise, I didn’t see any. The ad above pokes fun
at modern art, this
one
doesn’t poke fun at anything, and this one appears to depict a Keebler
Elf pounding on a glass hamster ball.
But I’m being unnecessarily hard on Paris. I’ve been, and it”d be kind of like Boston if the people were easier to understand. I do think, though, that they should
abort this cheeky ad campaign and return to their best and longest lasting form
of comedy: passing off garbage as gourmet food. Hey, it beats Jerry Lewis.

—Posted by David Kiefaber