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3M, maker of Command Strips, Post-it notes and dozens of other consumer products, gives the parents of LGBTQ individuals a chance to share their unique perspective in this video for its #ParentsComingOut campaign, made for nonprofit advocacy group PFLAG.
Coming out can be a scary, awkward and intense process for LGBTQ teens and adults, and most media representation of it is rightfully centered on them. To offer a different vantage point on the subject and engage a new audience, PFLAG’s video, from Minneapolis agency Colle McVoy, puts the focus on the parents and families of LGBTQ folks.
Some of them admit they weren’t as understanding as they could have been when their kids came out to them.
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