Parents Drop the Ball in Latest National Anti-Drug Spots

Your kid uses drugs, but you've got a problem, too. Your emotions—avoidance, fear, enabling, shame—are just as powerful and dangerous as drugs themselves, and reinforce your child's substance abuse. That's the message of a pair of new spots by Energy BBDO for The Partnership at Drugfree.org. In one spot, a mother wonders why prescription pills are missing from her medicine bottle—but decides it couldn't possibly be her son and his suspicious-looking friends. In a second spot, a mother hosts an underage party for her daughter and her friends, and ignores the rampant drug and alcohol use.