Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Paranormal Activity 3 ruled the box office this weekend, taking in more than $50 million. But not everyone left the theater happy. Plenty of people are complaining on Twitter that the movie's trailer bears very little resemblance to the film itself. By one account, some 50 percent of the footage in the TV spots is not in the final film. As Inside Pulse points out, this isn't a completely new practice—many films have been advertised with some footage shot specifically for trailers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in