Paramount Vantage drinks up its milkshake

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I haven’t seen There Will Be Blood, so I’m a little behind on the whole "I drink your milkshake" thing. The line, which is “Hollywood’s hottest catchphrase,” according to USA Today, is spoken by Daniel Day Lewis in this scene, in which he doesn’t overact at all. Now, as part of its Oscar campaign for the movie, Paramount Vantage is buttering up Academy voters with couriered “I drink your milkshake” mailers, which include—the genius part—a coupon for a free milkshake from Cold Stone Creamery.

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