Paramount Vantage drinks up its milkshake

Milkshake I haven’t seen There Will Be Blood, so I’m a little behind on the whole "I drink your milkshake" thing. The line, which is “Hollywood’s hottest catchphrase,” according to USA Today, is spoken by Daniel Day Lewis in this scene, in which he doesn’t overact at all. Now, as part of its Oscar campaign for the movie, Paramount Vantage is buttering up Academy voters with couriered “I drink your milkshake” mailers, which include—the genius part—a coupon for a free milkshake from Cold Stone Creamery. Via slashfilm, which has yet to receive any Juno promo pregnancy kits. Also: Here’s a humorous “There Will Be Milkshakes” video. And David Bordwell gives a little background on where director Paul Thomas Anderson came up with the phrase.

—Posted by Tim Nudd