Paper Acts Like a Touchscreen and Plays Music in This Super-Cool British Food Poster

Thanks, conductive ink

Who says print is dead? If anything, it's alive and sounds delicious!

This unique poster, created by Grey London and print production and software developer Novalia, is essentially an app made of paper promoting British food brand Schwartz's Flavour Shots.

The paper is coated with conductive inks that act like a touchscreen, and can send signals to your Bluetooth-enabled device to play music. Pretty neat. 

"Conductive ink is a prototype technology that puts the same type of capitative touchscreen you have in a smartphone or tablet into plain old paper—effectively breathing new life into what many believe is a dying medium. Schwartz is the first brand to use this technology in a commercial application," says Kate Stone, founder of Novalia.

Check out more pics and a video demo below.

As of press time, the paper is NOT EDIBLE. Do not attempt to eat the posters!

Client: Schwartz
Brief: Stimulate interest in trade about Schwartz Flavour Shots range
Creative Agency: Grey London
Chief Creative Officer: Nils Leonard
Creative Director: Andy Lockley
Art Directors: Andy Lockley, Andy Garnett
Copywriter: Dan Cole
Creative Producers: Georgie Moran, Lucy Dunn
Managing Partner: Philippa Baldwin
Business Director: Camilla Ashenhurst
Account Manager: Lucy Gregory
Account Executive: Rowenna Trevellyan
Original Music: M.J. Cole, Soho Music.
Sound Design: Holly Clancey
Illustration: Billie Jean
Illustration Agent: Agency Rush
Typography: Alex Camacho
Design: Joe Towsey, Jessica Tibbles
Print Production, Software Developer: Novalia