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BooneOakley is a better advertising agency than Hadrian’s Wall. Really. It says so on Hadrian’s Wall’s Web site. Visitors to the Chicago shop’s site will see a bottle of Carolina hot sauce appear and dispense the message: “Y’all just got hot sauced,” before morphing into Charlotte, N.C.-based BooneOakley’s logo. The companion copy reads, in part, “BooneOakley is far superior to Hadrian’s Wall. Really. We’re not just saying that because of a bet.” Of course, that’s exactly why they’re saying it.
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