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Procter & Gamble appears to have stumbled into the business of unintentional PSAs. TechCrunch caught this Pampers ad running on the "300+ Sex Positions" iPhone app. The iAd directs users to the diaper brand's "Hello Baby" app, a tool to help you track your pregnancy. Because really, nothing sets the mood quite like the thought of a wailing infant with a loaded diaper.
Digital agency R/GA then decided to weigh in on Twitter, theorizing that the Pampers strategy comes from the "exciting world of pre-targeting," in which advertisers aim for the consumers they want to convert, say, nine months from now.
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