Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This spot from DDB San Francisco for ConAgra's Pam cooking spray seems stuck in an Eisenhower-era time warp. The cupcakes are sticking to the pan? So what? You've come a long way, baby! Haven't you? The fact that it's all revealed as a bad daydream makes things worse, because it equates a non-stick, sitcomy world with perfection. The tagline, "Pam helps you pull it off," isn't exactly a feminist rallying cry, either. Look, those brats don't need sugary treats.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in