Packaging that makes you go, ‘Hmm’

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

We’re officially on the fence about witty product packaging — labels and containers that have flippant, supposedly charming observations about life, the universe and everything (even, sometimes, the product). There’s Mike’s Hard Lemonade, whose six-packs say, “Ask Mike what he puts into his hard lemonade and all you’ll get is, ‘I’m not saying, but I can tell you this: 10 lemons go into a room; only three come out.’ He’s a little mysterious like that.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in