Pabst Blue Ribbon is generally known for its no-frills approach to classic can design and, you know, beer in general. But soon its tall boys will be sporting a pretty cool new look.
Dallas artist Jerod "Dtox" Davies won the can design portion of the brand's recent PBRArt competition, which drew more than 500 entries from across the country. Davies' illustration, called "Diving for Liquid Gold," will be featured on 6 million 16-ounce tall boys over a three-month period. The limited-time cans will be available anywhere PBR tall boys are usually sold.
Here's what Davies told the brand about his inspiration and artistic approach:
"Art was drawn by me with a felt tip marker/pen … idea was an old school deep sea diver discovering treasure in a sea of 'liquid gold,' the can giving off bubbles, and light guiding his hands. 1844 on his suit patch and face mask looks like the Pabst ribbon. Hops and barley floating around the prized PBR as well."
A muralist, body painter and illustrator, Davies says he has worked with brands ranging from Jean Paul Gaultier and American Airlines to the Dallas Mavericks and Eryka Badu.
In addition to can design, the brand also awarded prizes for 2-D and 3-D art inspired by Pabst Blue Ribbon.
The 2-D winner was Virginia tattoo artist Jason Skowron:
The 3-D winner was Nate Konrardy of Denver:
Pabst says it will bring back the art contest for another year, keeping the categories the same but offering large prizes as well.