Outdoor Advertising Is Just What the Doctor Ordered

Implying that products will boost people's popularity is a time-tested sales tactic. A new pharma campaign makes it explicit, with billboards and Web promos for Reachemol claiming that "in all but the most severe of cases, Reachemol will increase your popularity so much that people will actually like you, instead of shunning you like an Old Testament leper." Reachemol also boosts self-esteem, sways juries and helps folks win elections. The product, of course, is fake, and the campaign actually touts the power of advertising (particularly billboards) to capture consumers' attention and drive home brand messages.