Whether or not they’re part of an ad, the Heinz screaming beans we posted about last week are pretty amusing. Elsewhere in advertising, screaming is usually just irritating, particularly when it’s kids doing the howling, as in that awful BMW Christmas spot and this obnoxious condom commercial (which inexplicably keeps getting recirculated on YouTube). It’s also grating in this 1-800-Got-Junk spot, and only slightly more palatable in this Dentyne Frost Bites ad with the frozen decapitated taxi rider—and that spot steals the overlapping screams thing from the Budweiser “Whassup” ads, where they weren’t really screaming to begin with. The best bet, as in this Jimmy John’s spot, may be to mute the sound a bit and have non-humans do the screaming.
—Posted by Tim Nudd