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The city of Orlando, allegedly inspired by Las Vegas’s “What happens here, stays here” campaign, is planning to spend $68 million over two years to promote itself. But what the city has in ad dollars, it lacks in inspiration, going with the tepid line: “Orlando: Built for families. Made for memories.” An online poll I found last night had 111 respondents fans of the new slogan, and 210 foes. (Yeah, one of the dislikers was AdFreak.)
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