The "Play With Oreo" campaign, which launched in January, continues this month with a lovely new set of out-of-home ads featuring groovy illustrations from 10 artists.
The artists were given words to play off—functional ones like "dunk" and "twist," as well as more emotional ones like "dream" and "wonder"—and asked to come up with a scene that brings those words to life. The only requirement was that the scene include a character with the Oreo cookie wafer as the face/head.
The ads will run outdoors in New York, Los Angeles and Indianapolis and shared through Oreo social channels starting this week. The featured artists are Shotopop, Jeff Soto, Ryan Todd, McBess, Andrew Bannecker, Geoff McFetridge, Andy Rementer, Alex Trochut, Craig and Karl and Brosmind.
See all the ads below, along with credits.
Client: Oreo, Mondelez International
Agency: The Martin Agency
Public Relations: Weber Shandwick
Media Buying: MediaVest
Vice President, Global Biscuit Category: Jason Levine
Vice President, Brand Strategy and Communications: Jill Baskin
Senior Director, Oreo and Chips Ahoy!: Janda Lukin
Oreo Global Brand Manager: Flavio Ackel
Oreo Senior Associate Brand Manager: Kerri McCarthy
Chief Creative Officer: Joe Alexander
Senior Vice President, Executive Creative Director: Jorge Calleja
Vice Presidents, Creative Directors: Magnus Hierta, David Muhlenfeld
Vice President, Associate Creative Director, Design: Chris Peel
Associate Designer: William Godwin
Senior Studio Artist: Matt Wieringo
Vice President, Group Planning Director: John Gibson
Strategic Planner: Gigi Jordan
Executive Vice President, Worldwide Account Director: John Campbell
Senior Vice President, Group Account Director: Darren Foot
Vice Presidents, Account Directors: Leslie Hodgin, Britta Dougherty
Account Supervisor: Molly Holmes
Account Coordinator: James Salusky
Executive Vice President, Managing Director Production, Development: Steve Humble
Senior Art Producer: Anya Mills
Senior Print Producer: Paul Martin
Junior Print Producer: Jamie Parker
Group Project Management Supervisor: Giao Roever
Business Affairs Supervisor: Juanita McInteer
Craig and Karl