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The Paris Motor Show is taking place from Oct. 1-16, and Opel has a surprise for visitors to its stand—an Opel Astra you can start with your mind.
Guests are invited to sit comfortably in a chair facing the car, where they're outfitted with a headset that'll get the engine humming with the right mental feedback. The experience has conveniently been dubbed "Opel Mind."
"Visitors wear a connected helmet which measures their brain activity and communicates it via Bluetooth to the vehicle, which is equipped with a specially designed device," explains co-founder Jean-Baptiste Herman of Tips Tank, which crafted the experience alongside Reinsdyr.
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