Online retail 'speed sale' is stressful as hell

Here’s a peculiar sales tactic—stress out your customers by giving them just seconds to decide on discounted items, or they lose the price forever. DDB Stockholm designed just such a “speed sale” for Swedish online retailer Papercut (the same agency-client tandem that brought you the bus-stop ad with the penis). Click through to SpeedSale.se to see it in action. Items fly onto the screen, one after the other. For each one, you have four seconds to decide whether you want to buy it—as insane music pumps up your blood pressure further.