One celebrity endorser you don’t want

Doritos_1We can’t say Saddam Hussein’s penchant for Doritos and Cheetos will do much for either brand’s sales, but boy, what a dose of humanity it is proving for the dictator. The Butcher of Baghdad, enemy of America, murderer of millions, loves his Doritos and eats his Raisin Bran for breakfast. (We can see the Us Weekly feature now: “Despots—they’re just like us!”) The details about his processed-food proclivities, as told to GQ by the GIs guarding him, make the former Iraqi leader, recently photographed in his tighty-whities, even more pathetic. The guy now has control over so little in his life that Froot Loops constitute a major offense. Here he is, washing his clothes in the sink, dispensing fatherly if questionable advice on dating to GIs and eating American junk food. Nearly 60 years after the end of World War II, a movie that tried to show Hitler as less than a monster turned my stomach. Give Saddam a bag of chips, and he seems just a little bit more like a regular guy. I’m not sure that’s a role any chip maker would want.

—Posted by Deanna Zammit