Oldsters try to get refreshed with Pepsi, too

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It's nice to see old people show up in advertising, which notoriously ignores them in favor of impressionable youth. As it starts to push its Refresh Project abroad, Pepsi has cast a bunch of senior (or almost senior) citizens in the Web spot below, called "Join the Refresh." Alas, it might be nice if a commercial featuring those long in the tooth did more than just play to stereotypes. French shop CLM BBDO takes the easy route and goes for cheap laughs with a "We Are the World" reprise based on how old people can't see, bore the shit out of us with their travel photos and spend their days knitting scarves and feeding pigeons.

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