In this funny new spot from Wieden + Kennedy, Old Spice finally explains why it makes so many differently scented products: to satisfy the wide variety of smug, preppy douchebags within its target market! The guy reclining in his leather armchair has some nerve putting his own masculinity in the context of skiers and beach bums with hot girlfriends. Still, one can't help but admire the attitude, and jokes based around the absurdity of overzealous manhood will always be funny. I hope they make more of these ads, and this song plays in the background of all of them.
—Posted by David Kiefaber