Sometimes experience proves more powerful than youth. That's certainly true in this new long-form spot for Pfizer's Centrum from Leo Burnett in Chicago, which pairs middle-aged basketball players against a group of twentysomething guys.
We won't spoil what happens, but you can probably guess.
Yep, it's not surprising that in a film made for a multivitamin, we'd see the older gents have still got game. Though that doesn't make it any less entertaining to watch the young punks get schooled.
The film was shot in Goat Park in Harlem, New York, and has already garnered half a million views online. Maybe the appeal of watching real people play basketball has something to do with it. Or maybe we're a bit sick of the soccer.
Client: Centrum, Pfizer
Agency: Leo Burnett, Chicago
Ad or Campaign: "Stay on Top of Your Game"
Chief Creative Officer: Susan Credle
Executive Creative Director: Jeanie Caggiano
Creative Directors: Amanda Butts, Nuno Ferreira
Associate Creative Directors: Dave Derrick, Stephanie Simpson
Creative Team: Roberto Blanco, Javier Valle, Lauren Wetula
Digital Strategist: Ian Beacraft
Executive Producer: Juan Woodbury
Producer: Mark Phan
Production Company: Greenpoint Pictures
Directors: Michael Kuhn, Niles Roth
Executive Producer: Tatiana Rudzinski
Producer: J.P. Bouchard
Visual, Special Effects: Utopic
Editor: Tim Kloehn
Music Company: Jira Productions
Composer: Dejion Madison
Director of Photography: Nate Corbin