Old electronics get a new life in Best Buy ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Best Buy is going the "show, don't tell" route by using discarded electronics to promote its recycling program. A billboard in Times Square spells out "e-cycle" with old monitors, speakers, TVs and other e-detritus. Crispin Porter + Bogusky did the work. Via Gizmodo.

—Posted by Brian Morrissey

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in