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One of the simplest and most compelling designs of the past year—Ogilvy New York’s lifejacket-inspired flag for the 10-athlete Refugee Nation at last summer’s Olympics—has been named Best of Show at The One Show for 2017.
The campaign, supported by Amnesty International, also included a national anthem and a program to recycle old lifejackets into flags. The work topped the award show’s Design contest at a ceremony on Wednesday, and will be celebrated as Best of Cross-Platform and Best of Show at The One Show’s second event of the week, taking place Friday night.
“The flag became a powerful symbol that created awareness, ignited positive conversations and challenged prejudices against refugees,” Ogilvy said in its submission.
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