Octo-Woman Gets Lucky in Loony Ad for New York Lottery

Perlorian Brothers go out on a limb

MJZ directors The Perlorian Brothers, last seen making snuggly footwear out of cats, are back with their latest crazy commercial—the New York Lottery spot below, celebrating the efficiency and apparent good luck of eight-armed women. The ad is for a game called Money Vault Multiplier—thus the multiples theme. Our freakish office-worker hero has multiple arms, multiple voices, and a way to multiply her money via the scratch game. The actress has a suitably insane look about her. Obviously her appendages aren't real, but her unhinged facial expressions? Hard to say—they could be real. Hey, you never know. Credits below.

Client: New York Lottery
Spot: "If"
Agency: DDB, New York
Chief Creative Officer: Matt Eastwood
Group Creative Director: Rich Sharp
Group Creative Director: Mike Sullivan
Creative Director/Copywriter: Scott Cooney
Director of Broadcast Production: Ed Zazzera
Executive Producer: Teri Altman
Directors: The Perlorian Brothers
Production House: MJZ
Visual Effects: MPC
Editor: John Piccolo
Sound Mixing: Tom Jucarone, Sound Lounge