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"You could see it in their faces," he said. "It was kind of like that Old Spice ad where the guy smacked himself on the cheeks and said, 'Wow, that feels good!' It was like they smacked themselves on the cheeks and said, 'You are a member of Congress and now you can start doing things. Wow, that feels good!' " —Maureen Dowd, The New York Times, March 23, 2010
White House aides know healthcare, not ad campaigns—at least not for packaged goods.
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