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"The idea is to evoke certain thoughts in the mind-set of the person who is looking at the ads," says a New York Muslim cleric who is backing a project to place ads promoting Islam in 1,000 MTA subway cars. They’re sure to provoke “certain thoughts” aplenty, especially with the NYC placements slated for September, during both the Islamic holy celebration of Ramadan and the anniversary of the 9/11 attacks. The ads feature phrases like “Prophet Muhammad?” and “Head Scarf?” on one side and the words “You deserve to know” and the Web address WhyIslam.org
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