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If nothing else, Wieden + Kennedy Portland's new slice-of-life spot for Samsung is an upbeat expression of the mobile-device panopticon we live in.
The spot follows a handful of photogenic New York City kids as they film themselves with their phones and Gear 360 cameras, and humorously introduce an older guy to virtual reality with a Gear VR headset that one kid just brought along for some reason. (There's something irksome to me about jumping into virtual reality when you're already outside.)
Also, another kid checks in with his mom via his Gear S3 watch and doesn't get absolutely brutalized with ridicule by his friends, which is a pleasant change from my generation.
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