Talk about shrinkage. New York City picked one of the coldest days of the year—Valentine’s Day—to kick off a new public-service campaign that included handing out 26 million free condoms to promote safe sex. But they’re not just any condoms. They’re branded as official New York City condoms (actually made by Ansell Health Care’s Lifestyles condom unit), and the wrappers feature logos of the various subway lines that traverse the Big Apple (they got the colors wrong, though). The campaign also features radio spots and posters with slogans like “New York’s hottest wrapper. NYC condoms. Get some.” And get a room. But not St. Patrick’s Cathedral.
—Posted by Steve McClellan