The World's First Billboard With Feelings

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Billboards are so damn stoic—it's nice to come across one that has real feelings. Or, at least, app-enabled emoticons. ADstruc, an auction and listing-based marketplace for outdoor advertising, put this particular billboard up near the Holland Tunnel in downtown Manhattan. "Today I'm feeling…" it says. If you download a special app for your iPhone and aim it at the board, you'll see little emoticons appear, indicating the often-fragile interior state of the otherwise impressive-seeming mass-market communications medium.

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