Add this campaign in support of gay marriage to the list of efforts that takeoff on the Mac vs. PC ads. The spots, from Bluejersey.com, contrast the features of a civil union vs. those of a marriage, with The Marriage concluding that the Civil Union "should upgrade to a marriage." The Civil Union, who is no John Hodgman, but still quite likable, agrees. You can see another spot in the series at bluejersey.com/thinkequal—which itself is a visual take off on Apple’s Web site.
—Posted by Catharine P.Taylor