Alice Cooper looks about 80 years old in this new Sony spot from TBWA, airing in the U.K. His roadie "Lloyd," who disturbingly bares his butt-crack at one point, looks even older. That's all part of the joke in this likable, Spinal Tap-inspired ad directed by George Hickenlooper of Epoch Films. It touts a Sony initiative designed to convince people to trade in their old televisions to get money toward new Bravias. Alice discusses his penchant for tossing TVs out of hotel-room windows, noting that it was easier to do in the '80s because "they bolt them to the wall now." He adds: "I once threw out my own TV. I thought I was in a hotel room." If Alice shows up at a Motel 6 trying to take advantage of that rockers-stay-free promo, they'd be well advised to turn on the "No Vacancy" sign.
—Posted by David Gianatasio