Not Into Sports Bars? You Might Prefer This 'Reality Bar,' Xfinity's Spot for Reality TV Lovers

If the phrase “cabs are here” reminds you of the gym, tanning, laundry, Jersey stereotypes, or all of the above, then Comcast's Xfinity might have a marketing ploy that will pique your interest faster than you can say "Jerzday." To promote itself as a destination for some of today's most popular reality TV, the Xfinity X1 platform (with agency Goodby Silverstein & Partners) took over a Miami sports bar and temporarily relaunched it as the Xfinity Reality Bar. “Sports fans have sports bars. Why isn’t there a place for reality TV fans?” a narrator ponders in a teaser of the bar, of course set to a hit from Scheana Marie (of Vanderpump Rules fame) called "Good as Gold." [kickout id="3"] The pop-up bar will be open through this Wednesday with select memorabilia reality TV fans might recognize, including the original duck phone from Jersey Shore. The bar also has a fun bar and drinks menu, with cheeky references to delight reality TV watchers, like "skinny guac," "tell me it's about the pepperoni" pizza, "cougar on the loose" (a cosmopolitan), "desperate story line" (sangria), and "mascara tears" (rosé). There are also scheduled appearances from reality TV celebrities including Chad Johnson, of MTV’s Ex On The Beach; Margaret Josephs, of Bravo’s The Real Housewives of New Jersey; and Jenni “JWOWW” Farley of MTV’s Jersey Shore. [kickout id="4"] Live interviews will also be conducted in partnership with Betches and FabFitFun. “Xfinity TV brings together the best of reality television and we wanted to create a physical destination that reflected the curated experience we offer our customers,” said Todd Arata, senior vice president of Brand Marketing at Comcast, in a prepared statement. [kickout id="2"] To access the new reality TV destination, which will include programming like NBC’s The Titan Games and MTV’s Ex On the Beach, Xfinity X1 customers just have to say “Reality Week” into their X1 remotes. Additional content will be available on Facebook Live and through the hashtag, #XfinityRealityWeek. [kickout id="5"] CREDITS: Client: Comcast Xfinity Agency: Goodby Silverstein & Partners Comcast Xfinity SVP, Marketing & Communications: Peter Intermaggio SVP, Brand Marketing: Todd Arata Executive Director, Xfinity Social Marketing: Nader Ali-Hassan Senior Manager, Media Strategy and Planning: Justin Silva Senior Manager, Xfinity Social Marketing: Jennifer Marder Senior Manager, Multicultural Acquisition Marketing: Susana Regueira Manager, Xfinity Social Marketing: Maris Howard Community Manager, Xfinity Social Marketing: Lacey Ketchell Specialist, Xfinity Social Marketing: Carmen Castelblanco Creative Chief Creative Officer: Margaret Johnson Creative Director: Jens Waernes Creative Director: Jon Wolanske Creative Director: Tristan Graham Creative Director: Felipe Lima Art Director: Roseanne Overton Copywriter: Kayla Lott Designer: Maria Vaquero Account Management Managing Partner: Leslie Barrett Executive Group Account Director: Chad Bettor Account Manager: Katie Freedman Assistant Account Manager: Sarah Thomas Production Director of Broadcast Production: Tod Puckett Executive Experiential Producer: Caitlin DeAngelis Broadcast Producer: Caroline Vassiliades Senior Broadcast Producer: Stephanie DeNatale Strategy Director of Communication Strategy: Christine Chen Group Content Strategy Director: Nick Reggars Senior Communication Strategist: Alex Oztemel Communication Strategist: Jacob Sperla Junior Communication Strategist: Maddie Belt Head of Data Research and Analytics Strategy: Margaret Coles Director of Research and Analytics Strategy: Cassi Husain Research and Analytics Strategist: Jack Sloman Junior Research and Analytics Strategist: Colin Abel Business Affairs Director of Business Affairs: Judy Ybarra Business Affairs Manager: Jaime Szefc Production Company Goodby Silverstein & Partners: Social Production Executive Producer: Danielle Ricardi Line Producer: Sarah Kallas Associate Producer: Sammie Heaton Director: Andrew Butte Performics Media Director: Erin Moulson Senior Media Manager, Paid Social: Lauren Dubuque Editorial: Cut + Run Lime Studio Mission Film & Design Post: Creative Technology SF Event Production: The Bait Shoppe Event Production: Merge Studios