Not the easiest ad job: North Korea tourism

DPRK

Agencies always complain about dictatorial clients. The poor shop in charge of promoting vacations to North Korea probably has more to whine about than most. We're guessing the DPRK did this handiwork in-house, since that's more its style. The brief is challenging: position North Korea to American audiences as an unlikely hidden gem for a relaxing vacation and an opportunity to take in some socialist-realist art. The print ad, which appeared in Time Out New York magazine, tries to win over skeptics with quotes from CNN and BBC reporters. There's even a shot of those crazy mass games the North Koreans like to put on with 200,000 or so gymnasts performing for the Dear Leader. Via Gawker.

—Posted by Brian Morrissey