I Can’t Believe It’s Not Butter continues its current Surreal Life experiment by adding Omarosa from The Apprentice to its new campaign. Following the Gary Coleman and Dustin “Screech” Diamond videos, Omarosa offers her own “confessional,” expressing remorse for her bad behavior over the years. Somehow this relates to the product. Promoting this is not what Omarosa’s publicist needs after yesterday’s screw-up.
—Posted by Tim Nudd