Nokia's Giant Stop-Motion Ad Smaller Than Sum of Its Parts

No sense of scale in finished film

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Stop-motion morning on AdFreak continues with Nokia. Last summer, the telecom brand presented the charming stop-motion adventures of Dot, a tiny girl's fevered—but ultimately victorious—sprint through a threatening dream world full of small things, shot with a microscopic fixture on a Nokia N8 cell phone. Now, directing duo Sumo Science are back (along with Wieden + Kennedy and Aardman Animation) with literally giant project—an oversized film about a bizarre and magically invincible fisherman who finds himself, Jonah-style, in the belly of a beast, only to be blown out intact by a naval mine he inadvertently triggers.

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