Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Given the recent performance of banks, consumers wouldn't be in the mood for a commercial that depicts warm-and-friendly bankers. So, a new spot for Colorado-based FirstBank (via TDA Advertising & Design in Boulder) is probably smart to show us a FirstBanker who's a bit mean—but mean on his customers' behalf. Show up wearing the same shirt as a FirstBank customer, and he'll rip it right off you. Order the same elaborate coffee concoction, and he'll knock it to the floor.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in