Last night Will Ferrell boasted a new job—Little Debbie's spokesperson—during a weird yet charming segment on the Tonight Show with Jimmy Fallon. As it turns out, the brand was just as surprised as anyone else to learn about their supposed new hire.
"McKee Foods was delightfully surprised by Will Ferrell's appearance," said Mike Gloekler, corporate communications and public relations manager for Little Debbie's parent company. "While this was not a coordinated publicity stunt, nor a paid advertisement, we appreciate both the humor of the segment and the exposure of our Little Debbie brand to Jimmy Fallon's huge national TV audience."
Ferrell went all out for the gag, wearing a Little Debbie costume and addressing the studio audience with the right sort of fake cheer that any brand spokesman should have.
The best part of the stunt was how Ferrell repeatedly used it as a distraction from plugging his new movie with Kevin Hart, Get Hard. Instead, he simply kept shifting the conversation back to Little Debbie, a Tennessee-based snack cake brand known for its Oatmeal Creme Pies, Swiss Rolls, Star Crunches, Nutty Bars and more.
"In our opinion, Will Ferrell did justice to the cowgirl hat and the blue and white dress that are hallmarks of Little Debbie," Gloekler said. "We appreciate his enthusiasm in playing the part. We also enjoyed seeing the studio audience so eager to get their hands on our delicious snack cakes."