Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Remember the so-called wealth factor? In the good old 1990s, it boosted consumer spending as Americans used part of their stock-market gains to treat themselves. Then, when the market turned downwards, the not-so-much-wealth factor dampened shoppers’ animal spirits. Now that the books are closed on 2004, which tendency (if either) will affect the consumer marketplace?
A poll by Rasmussen Reports suggests investors are more likely than not to feel they’re prospering. Sixty-eight percent of respondents said their personal portfolios are worth more now than a year ago, vs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in