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Ha, ha, dumb advertising people, no one in his or her right mind cares about your lame industry awards! Ad agency John St. does a great job of communicating that message in these awesomely acted, self-deprecating, sad-funny promos for Canada's Cassie Awards, honoring campaign effectiveness, which were doled out a few weeks back in Toronto. OK, like the campaign says, maybe clients care (at least until they fire you without so much as a phone call and you have to learn about it from the trade press).
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