No one cares about your controversial ad

Whenever there’s a controversy about an ad, it’s worth bearing in mind that people are quite capable of remaining oblivious to advertising. The recent MoveOn.org ad, mocking General Petraeus as “General Betray Us,” turns out to be no exception. Asked in a Fox News/Opinion Dynamics poll how much attention they’ve been paying to the organization’s advertising, a mere 8 percent of respondents said “a lot,” with another 10 percent saying “some.” Sixteen percent said “not much,” 37 percent said “none,” and 25 percent volunteered that they’d never heard of it.