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You'll want to wipe that smile off his face.
Lowe Campbell Ewald's chilling new public-service campaign for Haven, a Michigan nonprofit that assists victims of rape and domestic violence, strips away the "Mr. Nice Guy" veneer to reveal the threat lurking behind the disarming grins and sweet talk that abusers use to confuse and control their victims.
"I'll be really nice," begins a happy-faced dude in the spot, below directed by Oscar winner Angus Wall. But he turns out to be anything but.
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