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How does the guy in this Nissan spot from TBWA Toronto (directed by Mark Ziebert) get from place to place in his giant rodent wheel? It's clearly stationary, not a mode of transportation at all. Does he take it apart and reassemble it in various locations during the day? If it's a metaphor, that's even worse, because I always interpret metaphors incorrectly. Let's see, his soul-crushing struggle with the wheel means he's … I dunno, happy? Whatever the case, he'd better get ready to really fly.
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