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Times are tough for camera companies. Humans are abandoning digital point-and-shoots in droves, thanks to the ubiquity of smartphones and tablets. And this has apparently forced Nikon to extreme measures, like marketing its cameras to dogs instead.
"Dogs?" you might say. "Dogs don't have thumbs." That's a good point, and probably the reason why this new ad (by J. Walter Thompson Singapore) claims Nikon rigged up a gadget that can measure a dog's heartbeat, and take a picture when its heartrate rises, triggering a camera strapped to the dog's neck.
The idea is to capture the dog Grizzler's perspective on things that excite him.
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