Nike Salutes F.C. Barcelona and the Catalan Culture in Flashy Ad by W+K

Nike celebrates its 20-year partnership with F.C. Barcelona, one of the world's great soccer clubs, in a new 90-second spot directed by Oscar-winning cinematographer Wally Pfister that salutes team's ability to unite Catalans across the city. The ad, by Wieden + Kennedy Amsterdam, is narrated in Catalan (with closed captions in English) by the actor Carles Francino (who was born in Barcelona). It features a unique visual look—the frame is divided into squares throughout much of the spot, which is a nod to the layout of the city, designed in the mid-19th century by urban planner Ildefons Cerdà. It stars lots of current players, including Andrés Iniesta, Philippe Coutinho, Gerard Piqué, Sergio Busquets, Sergi Roberto, Ousmane Dembélé, Samuel Umtiti, Denis Suárez, Paulinho and Alexia Putellas. There are also cameos from Barcelona legends Carles Puyol, Ronaldinho, Pep Guardiola and the late Johan Cruyff. Dutch forward Lieke Martens of the F.C. Barcelona women's team—the reigning FIFA women's player of the year—also has a key role. See the spot below. Click CC for subtitles. [kickout id="2"] Pfister, who won an Oscar for his work on Inception, also cast 20 extras who are die-hard F.C. Barcelona fans from the city. Most notably, the fans include 78-year-old Carles Tarrida, who attended the first-ever match at the Nou Camp on Sept. 24, 1957, where he got to see Eulogio Martínez score the stadium's first goal. (Tarrida's cameo is at 1:12.) There are also a few other famous Catalans in the film, including skateboarder Pedro Attenborough and BMX rider Malcom de Blas. The music is an original score by traditional Catalan percussionists Kaboom, featuring Barcelona native and Latino Grammy nominee Rosalía. "As players, we are conscious of our responsibility to the fans and the city; we do all that we can to bring success to the club, win big titles and make them happy," Iniesta said in a statement. CREDITS Client: Nike Agency: Wieden + Kennedy Amsterdam Executive Creative Director: Eric Quennoy, Mark Bernath Creative Director: Craig Williams, Evgeny Primachenko Art Director: Ignasi Tudela Calafell Copywriter: Jake Barnes Catalan Copywriter: Ferran López [Freelance] Head of Broadcast Production: Joe Togneri Senior Producer: Jaime Tan Assistant Producer: Khalid el Khouani Planning Director : Stephane Missier Communications Planning Director: Hillary Heath Group Account Director: Kathryn Addo, Alyssa Ramsey Account Director: Amber Martin Account Manager: Molly Rugg Project Manager: Loes Poot Business Affairs: Akvilina Jaskunaite, Belen Jerez, Michael Graves Production Company: Reset Content Director: Wally Pfister Director of Photography: Wally Pfister Producer: Bart Lipton Executive Producer: Deannie O’Neil Managing Director: Dave Morrison Editing Company: Final Cut London Editor: Ryan Beck, Rick Russell Audio Post: Grand Central Recording Studios Sound Designer/Mixer: Raja Sehgal, Aaron Taffel, Gary Turnbull Additional Voice Recordings: Wave Studios Amsterdam Sound Engineer: Alex Nicholls-Lee, Juan Pablo Thummler Music: Artist / Title: Philip Kay/ The Beat Of Our Drum Music Company: Woodwork Music Music Producer: Andrew Oskwarek Post Production: Glassworks Lead Flame Artist: Kyle Obley Flame Artists: Alex Pattinson, Angus Wilson Nuke: Justin Baker 3D Lead: Tim Bolland 3D Artists: Bjorn Klaassen, Mars Dolschon, Daniel Sidi, Norbert Kiehne, Gunter Freese, Callum Austin Colorist : Daniel de Vue Senior Producer: Lauren Loftus Head of Production: Anya Kruzmetra

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Nike Salutes F.C. Barcelona and the Catalan Culture in Flashy Ad by W+K

Celebrating a 20-year partnership with the soccer club

Tim Nudd

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Tim Nudd