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Nike continues to hog the advertising spotlight around this year's Olympics despite not being an actual Olympic sponsor. In addition to the brand's stellar "Find Your Greatness" spots, Wieden + Kennedy has also produced an epic new Jordan Brand spot that shows how today's talented youth can inspire tomorrow's great rivalry. Directed (oddly enough) by the Dutch filmmaker Matthijs van Heijningen Jr., best known for remaking The Thing in 2011, "This Is Where It Starts" follows two young basketball phenoms as they excel through college and become star players in the 2032 Olympics (apparently being played in Cairo, Egypt).
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