Nike has released a new series of ads from Wieden + Kennedy with the simple theme of “Boom!” The spots draw attention to high-impact moments in sports and, presumably, Nike’s role in facilitating them. It’s funny how they keep inserting random clips of women’s volleyball to keep the ads from becoming a total sausage fest. Even funnier are some of the viewer reactions on Hypebeast. One guy “can’t wait to see these crispy fresh ass campaigns on my tele screen.” Did they get Tom Wolfe to write that? Four more ads after the jump.
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