Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Zhou Qi is the latest 7-footer from China to reach the NBA. And while the 20-year-old may be no Yao Ming—at least not yet—Nike China is celebrating his move to the Houston Rockets with a proud 60-second spot that tells Zhou not to return to China.
But in a friendly way.
The spot was made by Wieden + Kennedy Shanghai, which points out that most Chinese players have had very short careers in the NBA before returning to China—Yao, a now-retired Hall of Famer, being the glaring exception.
“While some have said he could be the next Yao Ming, most will acknowledge that Zhou Qi still has a long way to go,” a W+K rep says.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in