Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Back in the '90s, it seemed like pro athletes were lining up for the chance to put out terrible rap albums. Now, Nike and Wieden + Kennedy revisit those days with four NBA stars who are just as bad on the mike—but at least seem to realize it. "Don't Criticize (Hyperize)" is a bizarre and endearingly subtle parody of '90s hip-hop featuring Rashard "Ice-O" Lewis, Andre "Chief Blocka" Iguodala, Kevin "Velvet Hoop" Durant and the always awesome Mo Williams, who claims one of the best rap pseudonyms ever with "Fog Raw."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in