This Nightmarish Ad Urges Governments to Stop Using Schools as Military Zones

Talk about a stressful learning environment

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you're from a city on terrorist watch, you're probably familiar with that unsteady, cold-shower feeling you get when you've suddenly turned a corner to discover a bunch of armed soldiers guarding the door you're about to walk into. They're there for protection, sure, but they also become a constant reminder of what could happen. 

Now imagine you're a kid, and those soldiers are in your school. 

With that scenario in mind, Human Rights Watch has released "#ProtectSchools," an effort to raise awareness about schools being used by soldiers in armed conflicts, and convince countries to sign the Safe Schools Declaration, a commitment to exclude educational institutions from military use.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in