Nicorette’s Suckometer ads still do not suck

Nicorette

Nicorette's Suckometer, first seen back in December, makes a wordless yet triumphant return in this new ad from TBWA\Chiat\Day. The whole campaign is pretty refreshing. They should hook up the Suckometer to the Super Bowl ads and see if the thing overheats.

—Posted by Tim Nudd